Understand the fundamentals
✔️Make sure your business is compliant with CASL, GDPR, and CAN-SPAM
✔️Learn list building basics
✔️Get familiar with email deliverability
Prepare for engagement
✔️Plan with purpose
✔️Pay attention to critical details
✔️Organize your information
✔️Design for your audience
Set yourself up for success
✔️Create a brand style guide
✔️Set up your content calendar
✔️Plan your content
"Lynnette is a total rock star! I've worked with her for many years now and always find her to be professional, creative, and practical. She is very communicative and prompt with getting me what I need. She has excellent ideas and always develops creative ways of marketing my business."
Rub elbows with other small biz owners and get to know members of your fab peer group in real life. Bring lots of business cards!
Soak up a presentation jam-packed with actionable tips, best practices, and know-how.
Get your most pressing questions about email marketing, newsletters, and Mailchimp answered by an expert.
You'll leave with three digital guides:
✔️2020 newsletter planning guide
✔️50 important questions and answers about email newsletters
✔️11 easy ways to improve your next email campaign
"Our company had long been in need of a quarterly newsletter, but we had never quite managed to make it happen on our own. Lynnette came to our rescue with a depth of marketing knowledge and an abundance of creative ideas and we were quickly sold. During the planning stages, she set clear expectations and timelines so everyone was on the same page early on. Her modus operandi is communicating well, responding quickly, and remaining upbeat, patient, and flexible. Most importantly, she’s got her finger on the pulse of the latest happenings in Portland. We are in love with the content she brings to our newsletter each quarter and are so glad we found her!"
Hi, I'm Lynnette! 👋🏼
Who I am: Pearl District neighbor. Plant nerd. Cooking enthusiast. Chihuahua mom. Lover of coffee, yoga, and curiosity. Creator of exceptional email experiences and connector of people, places, and things.
Why I do it: I believe people who feel a strong sense of belonging build better communities. Overwhelm and frustration can make us feel like we aren't cut out to be business owners—and that's why I love teaching. Learning makes us feel capable, shows us that we're right where we belong, and empowers us to build better businesses. What's not to love?
Seating is limited, reserve yours today
Being an early bird has its advantages. Ticket price includes three digital downloads and one glass of wine or non-alcoholic beverage.
Last chance to reserve your seat! Ticket price includes three digital downloads and one glass of wine or non-alcoholic beverage.