Marketing is hard—until you embrace one thing.

Avoiding discomfort used to be my go-to move in life and business. It was an unconscious decision, and it made everything harder than it had to be.

I was super busy learning, surfing, scrolling, liking, lurking, analyzing, and doing a wide assortment of business-y things. But I never got the results I wanted—until I moved out of my comfort zone.

A friend asked me to speak at a digital marketing conference. Anxiety pumped through my body, and I found myself gasping out some words in response. I don’t remember what I said BECAUSE MY BRAIN AND BODY WERE ON FIRE.

The thought of public speaking, or even asking a question in a group setting, restricted my breathing and made my heart race. My face would flush, and I spoke in...

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5 simple ways to improve your open rates and achieve better results

Is your open rate at or below industry average? According to Mailchimp, the average open rate in the real estate industry sits at 19.67%.

If you’re like most Realtors, you’re satisfied with industry standard and take that as a sign you’re keeping up with your peers. But the problem with that is you want to close more transactions than the average real estate agent. In fact, you likely want sales that are well above average.

But here’s the thing: average marketing does not achieve above-average results.

Above-average marketing doesn’t mean doing more things—it means doing things better. And today, I’m going to break down some simple ways to improve your open rate and achieve better results.

Let's...

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5 dirty habits that impact your sender reputation and why it matters

email deliverability Feb 27, 2019

“An' I don't give a damn 'bout my bad reputation. Oh no, not me.” — Joan Jett

Joan Jett may not care about her reputation, but you probably care about yours.

But if you’re like most Realtors, you probably have some unintentional but dirty habits when it comes to your email marketing. And these habits can negatively impact your sender reputation. Here’s why you should care:

Your sender reputation is a lot like your credit score. If you have a poor sender reputation, it means Internet service providers (ISPs) may skip your subscribers’ inboxes and deliver your email campaigns to their spam folders, or reject your campaigns outright.

Numerous factors determine your sender reputation, including...

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How to organize your Mailchimp master list and improve your email marketing

mailchimp master list Feb 20, 2019

How many lists do you have in your Mailchimp account? If you have multiple lists—and it's likely you do—it may surprise you to know there's a better way to organize your contacts.

And when I say better, I mean it may help you save money, save face, and save time. 

In this post, we'll explore the benefits of using a master list and three ways to organize it that will improve your email marketing.

Let's dive in, shall we?

Why one Mailchimp master list is better than multiples

If you’re a fan of saving money, avoiding frustration, and keeping things simple, a Mailchimp master list is the way to go.

Price

Most agents have multiple contact lists in their Mailchimp accounts—as few as five and some well over...

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5 key ways a Mailchimp Makeover can improve your email marketing

Is your Mailchimp account set up for success? If you’re like most of my clients and students, you’ve activated your account, imported your contacts, and sent campaigns.

But it’s also likely you’re paying too much, losing subscribers faster than you add them, getting low engagement, and not getting the results you want.

It's all fixable, my friend.

The best way to improve your email marketing is to start with an audit of account settings, list health, and list details. This information presents opportunities to improve your email marketing but keep your investment as low as possible.

Let’s dive in, shall we?

Investment

I love overpaying—said no one ever. And you’re no different, right?

But if...

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How to generate real estate leads with Mailchimp—no website required

 Do you want more qualified leads? If you're like most Realtors, the answer is yes. Also duh. But the problem with lead generation in the real estate industry is that you've probably been trained to pay for leads instead of taught to generate them yourself.

But paying for leads doesn't always work out well—or so I've read on industry forums. There are lengthy threads about the cost and quality of using third parties for lead generation.

If you're ready to cut your dependence on third-party leads, there are two key things you need to generate them yourself: landing pages and traffic. And in this post, we'll take a look at both.

Let's dive in, shall we?

Create a landing page

Oh yeah, this is simple—if you understand what a...

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How to capture more open house leads and follow up immediately with Mailchimp Subscribe

If you’re like most Realtors, you know how to turn on the charm, add value to conversations, and collect contact information from attendees at your open houses.

The hard part is making sense of illegible handwriting, entering or importing the information into your CRM or email service provider, and following up—unless you charm (or pay) someone else to do it for you.

But it doesn't have to be like that.

With the help of Mailchimp Subscribe, you can turn your tablet (iOS or Android) into a beautiful, branded sign up form. Open house attendees tap in their contact info, and it's pushed to your Mailchimp account. You can follow up immediately with a welcome email or series.

If you have WiFi at your event, your information will...

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How to use Mailchimp as your real estate CRM

mailchimp Jan 16, 2019

If you're like most Realtors, you're good at working in the present moment. However, the problem with that is, most of the people you connect with aren't ready to buy or sell a house right now—they want to do it in the future.

And that requires client relationship management (CRM).

You're quick on the draw with phone and email, but client relationship management is all about data entry, that thing you loathe to do. But time at your keyboard isn't the only drawback—most CRM systems cost serious coin and cause serious frustration.

Is the future worth all that?

The answer is an emphatic YES! Knowing where your next dollar is coming from makes everything more enjoyable. Less stress and more freedom? Yes, please.

If you've met...

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5 key marketing tasks Mailchimp simplifies for Realtors

mailchimp Jan 05, 2019

Is technology your barrier to real estate success?

If you’re like my clients and students, you have a whole host of goals that technology could help you reach—if the overwhelm of technology didn’t make you break out in the sweats.

You're one smart cookie, so don't beat yourself up for a little technophobia. In my opinion, your anxiety is related to the nature of your job. 

You don't have time for deep dives into learning and executing complex software and platforms. You're too busy fielding calls, dealing with crises, and shuffling your calendar to accommodate the constant swirl of change that is Real Estate Life™.

Mailchimp is a great way to get over the technology hump and grow your business...

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5 useful things breakups can teach you about unsubscribes

Uncategorized Oct 12, 2018

I think you’ll agree with me when I say breakups suuuuuck.

In email marketing, an unsubscribe is the digital equivalent of a breakup. And it stings when someone—especially someone you know, like, and trust—says they don’t want to hear from you anymore.

If you take it personally and feel like you’ve been stabbed in the heart when someone opts out of receiving your emails, you’re not alone.

Online entrepreneur Stu McLaren recalls the heartbreak of his first unsubscribe, and his surprise when his buddy dropped this nugget of wisdom: “Dude, an unsubscribe is a really good thing.”

“Look, if you’ve got an unsubscribe, think of it as like a cleansing process,” his friend...

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Learn how email marketing can lessen your anxiety, increase your confidence, and make your business sustainable no matter what’s happening with the real estate market.