Have you ever built a house of cards?
Unlike the houses you help your clients buy or sell, a house of cards is built without a purpose, plan, or practice—it’s all about luck. You add one precarious card at a time until your house collapses.
Building your real estate business is similar to building and owning a house. (Handy, right?) A solid foundation is essential, systems are required to help it run smoothly, and consistent work is necessary to maintain and upgrade it.
But it's also possible to build your business like a house of cards. And essentially, that means you succeed by accident and not by design.
Succeeding by accident doesn't mean we're lazy or stupid—it says we're human. We prioritize busyness over good business because of things like fear, anxiety, and overwhelm. I've certainly been pants-on-fire busy and been disappointed with the results, haven't you?
Today, we'll explore three ways you can minimize luck and maximize results as you build your business.
Let's dive in, shall we?
Have you ever used a Magic 8 Ball to make a business decision?
When you don’t make a decision, you leave things to chance. And that’s kind of the same thing as consulting your Magic 8 Ball and taking its advice. (It is decidedly so. 🎱)
When you make a decision, you make a choice. But when you don't make a decision, you leave things to chance—and that's a (worse!) decision, by default.
For every hour you assume the fetal position and agonize over all of your options, you lose an hour of productivity AND rely on the marketing gods to do you a solid.
Being indecisive is easy to justify because it looks and feels like work—but it’s not actually productive. My favorite way to avoid a decision is by doing research. I can spend weeks scouring the Internet, watching videos, asking for feedback in forums, and attending webinars—and put off my decision until more information is available.
What's your favorite way to justify indecision?
Do you live in a constant state of distraction? You may have a raging case of shiny object syndrome.
When you consistently chase new ideas, tools, or information instead of creating good habits, you lean hard on lady luck.
You never finish what you start, and you spend a lot of time and money on whatever new thing catches your fancy.
But new doesn’t always mean better. In fact, it usually means doing more but achieving less. Here’s what that looks like: You don’t have a solid plan for moving from where you are to where you want to be. As a result, you keep trying new things instead of getting things done.
Slow down. Breathe. Explore the space between where you are now and where you want to be in the future. What needs to be done? How will you do it? And how will you measure it? Find your focus and double-down on creating better habits. Manage distractions that tempt you to go off course. Slow 👏your 👏roll 👏.
Do you ever wonder why you’re not more successful? I certainly do.
In his book, Atomic Habits, James Clear breaks it down: “Your outcomes are a lagging measure of your habits. You get what you repeat.”
When I take an honest look at my habits in different areas of my life, it becomes clear why I’m not meeting my goals.
If you’re like me, you’re great at setting goals but not so great at creating systems. And here’s why that matters. According to Clear, “Goals are about the results you want to achieve. Systems are about the processes that lead to those results.”
Most of my clients and students say inconsistency is their Achilles heel. But it’s actually a lack of systems driving their results.
When you fly by the seat of your pants or throw everything against the wall and hope something sticks, it’s the equivalent of Magic 8 Balling your future.
Luck is a beautiful thing, but it doesn’t offer you the best shot at success. Encourage positive results by being decisive, eliminating distractions, and focusing on systems.
Ensure you succeed by design—not by accident.
Learn how email marketing can lessen your anxiety, increase your confidence, and make your business sustainable no matter what’s happening with the real estate market.