Do you have a super-hairy dog in your life who has received his or her obligatory summertime puppy-cut? 🐶✂️
A freshly shorn pupper looks like they’ve dropped major pounds, instantly. And that always makes me giggle because then I want a puppy cut, too.
If it was only that easy, right?
Weight loss is the result of something called the compound effect. Unlike our suddenly slim pooch pals, dramatic results don’t happen because of a single event. Results happen because the little things we do on a regular basis add up and reach a tipping point.
Marketing is no different. Showing up adds up and, eventually, blows up into your desired result.
A newsletter offers a unique opportunity to connect directly with your audience, have a two-way conversation, and nurture your relationships. And when you do that consistently, you will benefit because your audience learns that you are accessible, persistent, organized, trustworthy, and an authority in your industry.
Let’s dive in, shall we?
Every time you press the big red button and send your newsletter, you also make yourself accessible to your audience. It’s an invitation for them to ask questions and an opportunity to remind them you’re always available to them.
Follow up is a big deal. And when you consistently reach out to someone with your newsletter, you’re showing serious grit and determination. People want to work with someone who is capable of taking and sustaining action.
C’mon, admit it. You like working with people who have their act together. And guess what? So do your contacts. Every time you send a branded newsletter packed with valuable information, it demonstrates that you’re on top of your game.
This is a big one. Showing up in someone’s inbox may not matter the first, fifth, or even tenth time. But at some point, your consistent presence will demonstrate that you are reliable and can be counted on to show up and do the work.
When you consistently offer valuable content about your chosen area of expertise, you build an impressive body of work over time. This body of work demonstrates mastery of your work and authority in your industry.
There’s no better sales pitch than showing people you are accessible, persistent, organized, trustworthy, and an industry authority. And a newsletter is a fantastic way to do that on repeat, hit a tipping point, and get your desired outcome.
You’ve got this. And if you need a hand, I’m here for you.
P.S. Want to see more before and after doggo haircuts? Check out this cute post on The List.
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