How to build trust and grow your business

trust Mar 10, 2020

Spoiler alert: When it comes to building trust and growing your business, consistency is everything.

Last year, I set some pretty lofty goals for myself. I decided to write a weekly blog post and email newsletter. My blond ambition tour got off to a solid start, but life happened and derailed my plans. Or at least that's the lie I told myself.

To my credit, I wrote 21 blog posts and email newsletters—but I also blew the promise I made to myself and my subscribers. But it wasn't life that derailed my plans—it was goal creep. I took on new goals like a leaky boat takes on water, and that, not life, derailed my plans.

Avoiding goal creep is the key to being consistent, building trust, and growing your business. And today, I want to discuss three ways to keep your goals and consistency in check.

Let's dive in, shall we?

Commit to what you can deliver

It's easy to get caught up in what you should do instead of what you can do. But here's the truth: marketing is a grind, and time and budget constraints are real. 

If you're committed to building trust and growing your business, you have to get real about your resources. What does it take to put together a weekly blog post and email newsletter that delivers value to your clients? Can you do it yourself or will you need to outsource some or all of it? And if you don't have the time or budget to pursue a marketing goal, there's no shame in downsizing your ambition. Say, writing 12 blog posts instead of 52. ๐Ÿ™„Being consistent is far more critical!

Focus on fundamentals

Sometimes, you have to focus on fundamentals. B-O-R-i-N-G, right?! Have you changed brokerages? Then make sure your brand assets follow suit. It's not a waste of resources to create a consistent experience for your clients (especially when building trust is your goal). Update everything with your new branding—website, business cards, social media profiles, etc. 

Shiny object syndrome is real. Chasing what's new and popular ensures you're never bored. But it also spreads you so thin you can't do anything well. Often, something new is more interesting than something essential—like shooting TikTok videos instead of updating your CRM. 

Pursue progress—not perfection

Wanna know my favorite thing about you? You're human. And that means you're imperfect—just like everyone else. And when you're imperfect, your life, business, and marketing can get messy. 

When we focus on being consistent, it's common to freak out when things go off course. Avoid that trap by pursuing progress—not perfection. Cultivate patience, embrace self-doubt, and be curious about what you can learn from your experience. It will improve your consistency, build trust, and grow your business. Promise.

Now what?!

Being consistent doesn't mean blowing your budget or working yourself into exhaustion. It means establishing boundaries, investing in sound marketing fundamentals, and forgiving yourself when you make a misstep. 

You've got this! ๐ŸŽ‰

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