Mailchimp mailbag: Your questions answered

Do you have questions about Mailchimp? If you're like my Realtor students and clients, the answer is yes!

Today, I'd like to address the three most common questions Realtors ask me about Mailchimp. And I'll answer additional questions in future installments of Mailchimp Mailbag. The catch? I need questions to answer, so consider this your invitation.

Let's dive in, shall we?

Q. Does Mailchimp remove unsubscribers from multiple audiences/lists?

No. An audience is an independent collection of subscribers, data, and reports. If you add a single contact to three different audiences, Mailchimp sees three people instead of one. 😳

Here's why you don't want duplicate contacts across multiple audiences:

  • Price: “Mailchimp treats all the audiences in your account separately, and billing is based on the total number of subscribed contacts across all your audiences. If you have duplicate contacts across audiences, one master audience could save you money.”
  • Performance:
    • Mailchimp looks for duplicate email addresses within an audience, but it doesn’t search for duplicates across all the audiences in your account.
    • When someone unsubscribes, Mailchimp removes them from the specific audience from which they unsubscribed, but it doesn’t unsubscribe them from the other audiences in your account.
  • Reports: If you’re a fan of simplifying things, having one audience makes it easier to see how your account is performing. All your data is in one location, and that makes reviewing and reporting straightforward.

What's the alternative to multiple audiences? A master audience of contacts organized with groups, tags, and segments. Learn how to create your Mailchimp master audience here.

Q. What is a hard and soft bounce in Mailchimp?

A hard bounce happens when you send an email to an invalid address, and it's returned. Common causes of hard bounces include the following:

  • The recipient email address doesn't exist.
  • The domain name doesn't exist.
  • The recipient email server has completely blocked delivery.

Unlike a hard bounce, a soft bounce indicates a temporary issue. Here are some common reasons it happens:

  • Mailbox is full 
  • The recipient email server is down or offline.
  • The email message is too large.

Mailchimp removes email addresses that hard bounce, automatically and immediately. However, it handles soft bounces differently. According to Mailchimp, "We'll allow seven soft bounces for an email address with no subscriber activity and up to 15 soft bounces for contacts with previous subscriber activity before converting a soft bounce into a hard bounce."

💡Tip: After you import contacts into Mailchimp, review your hard bounces in the follow-up report. Here's why: it's easy to make a typo when entering an email address. All you have to do is add the correct email address when a hard bounce occurs.

Q. What does cleaned mean in Mailchimp?

Cleaned contacts are removed automatically and immediately because they have bounced and are considered invalid.

Now what?!

Life's too short to get irritated at Mailchimp. Please send me your questions via email, or text them to 503.75.2691. I'll help you sort out any monkey wrenches in your email marketing. 




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