Do you have questions about Mailchimp? If you're like my Realtor students and clients, the answer is yes!
Today, I'd like to address the three most common questions Realtors ask me about Mailchimp. And I'll answer additional questions in future installments of Mailchimp Mailbag. The catch? I need questions to answer, so consider this your invitation.
Let's dive in, shall we?
No. An audience is an independent collection of subscribers, data, and reports. If you add a single contact to three different audiences, Mailchimp sees three people instead of one. 😳
Here's why you don't want duplicate contacts across multiple audiences:
What's the alternative to multiple audiences? A master audience of contacts organized with groups, tags, and segments. Learn how to create your Mailchimp master audience here.
A hard bounce happens when you send an email to an invalid address, and it's returned. Common causes of hard bounces include the following:
Unlike a hard bounce, a soft bounce indicates a temporary issue. Here are some common reasons it happens:
Mailchimp removes email addresses that hard bounce, automatically and immediately. However, it handles soft bounces differently. According to Mailchimp, "We'll allow seven soft bounces for an email address with no subscriber activity and up to 15 soft bounces for contacts with previous subscriber activity before converting a soft bounce into a hard bounce."
💡Tip: After you import contacts into Mailchimp, review your hard bounces in the follow-up report. Here's why: it's easy to make a typo when entering an email address. All you have to do is add the correct email address when a hard bounce occurs.
Cleaned contacts are removed automatically and immediately because they have bounced and are considered invalid.
Life's too short to get irritated at Mailchimp. Please send me your questions via email, or text them to 503.75.2691. I'll help you sort out any monkey wrenches in your email marketing.
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