Mailchimp mailbag: Your questions answered

Do you have questions about Mailchimp? If you're like my Realtor students and clients, the answer is yes!

Today, I'd like to address the three most common questions Realtors ask me about Mailchimp. And I'll answer additional questions in future installments of Mailchimp Mailbag. The catch? I need questions to answer, so consider this your invitation.

Let's dive in, shall we?

Q. Does Mailchimp remove unsubscribers from multiple audiences/lists?

No. An audience is an independent collection of subscribers, data, and reports. If you add a single contact to three different audiences, Mailchimp sees three people instead of one.

Here's why you don't want duplicate contacts across multiple audiences:

  • Price: “Mailchimp treats all...
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3 things you need to know about emoji and email marketing

email marketing emoji Aug 15, 2019

One of my favorite memories of my mom is when she sang Enya's "Orinoco Flow" at the top of her lungs. Instead of "sail away," she always belted out "save the whales." She had no idea she was doing it wrong. And I never told her because it never stopped being funny.

These days, our communication fails extend from real life to the Internet, and they're as laughable as they are cringeworthy.  Check out #momtexts on Twitter and @autocorrectfails on Instagram for a taste.

Sometimes, our communication fails arise from a simple misunderstanding (like my mom). And other times, these fails are due to our unfamiliarity with things like technology or slang (like @autocorrectfails and #momtexts).

But the most common reason...

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How to get better marketing results with less content

content repurposing Jul 17, 2019

Are you a fan of cooking multiple meals from a single ingredient? For example, you buy a rotisserie chicken from New Seasons Market and serve it with asparagus on night one. Then you use the leftover chicken to make chicken enchiladas with salsa verde, asparagus and chicken salad with ginger dressing, and chicken and peach flatbread during the week.

This type of meal planning offers some compelling benefits. You save time and money while decreasing stress and waste. And, of course, you enjoy the delicious meals you planned and prepared. So satisfying!

You can also apply this concept to your marketing by repurposing a single piece of content in multiple ways. For example, you can repurpose the blog post you created about Portland's ten...

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How to improve your newsletter content in 5 simple steps

content newsletters Jul 10, 2019

How often do you sit down to whip out your newsletter and then get frustrated because what's in your mind isn't translating on your screen?

Maybe you don't know what to write about, can't locate your brand assets or photos, have trouble finding the right words, the formatting is giving you fits, or you can't believe it takes so much time to write a few measly paragraphs. As a result, you may feel stuck, stupid, flustered, or a combo of all three—and if you do, please know you're not alone.

Here's the truth: creating good content is hard—even for professionals who do it for a living. But you can make creating content easier by taking the right steps: defining your goals, narrowing your audience, setting yourself up for...

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5 amazing ways a consistent newsletter will benefit you

Do you have a super-hairy dog in your life who has received his or her obligatory summertime puppy-cut?

A freshly shorn pupper looks like they’ve dropped major pounds, instantly. And that always makes me giggle because then I want a puppy cut, too. 

If it was only that easy, right?

Weight loss is the result of something called the compound effect. Unlike our suddenly slim pooch pals, dramatic results don’t happen because of a single event. Results happen because the little things we do on a regular basis add up and reach a tipping point. 

Marketing is no different. Showing up adds up and, eventually, blows up into your desired result.

A newsletter offers a unique opportunity to connect directly with your audience,...

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How to reach the right audience with your email newsletter

newsletters Jun 13, 2019

I'm sure you'll agree with me when I say marketing is a goal-oriented activity. When your marketing aligns with your business goals, you do three things that deliver better results—focus, budget, and measure.

The problem is that most Realtors are short on time, money, marketing know-how, or a combination of the three. And if you're like my clients and students, you skip planning and start executing because you feel pressured to do something right now.

Planning doesn't add more to your plate. It seems counter-intuitive, but it helps you avoid distraction, save money, and figure out what works. It's all about quality over quantity and doing less, better.

In this post, we're continuing our series on email newsletter planning. Last...

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How to get better results from your email newsletter

newsletters Jun 04, 2019

There are a kajillion ways to improve your email newsletter. You can build a healthy contact list, create fantastic content, and attend to all of the technical and design details that will transform you from e-blaster to email marketing master.

However, when you want your newsletter to provide better results, there's only one place to start: your business goals.

What do you want to accomplish this year? For example, most of my Realtor clients and students want to increase their sales by a specific dollar amount or percentage.

So now, let's chat about how your newsletter can help you get from where you are now to where you want to be.

Using the example above, most of my Realtor peeps use newsletters to stay top of mind with their sphere...

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How to market your business effectively in 3 simple steps—even when life happens

I have a confession to make. Maybe you noticed. Perhaps not. But after a strong first quarter of weekly blog posts and email newsletters, I lost my momentum and fell off the marketing wagon.

Life happened. I got busy, moved to a new apartment, and failed to do the three simple things that made my previous marketing efforts a success.

Failure is a gift. I understand how hard it is to market yourself consistently. And that makes me a compassionate teacher. But I also know from experience that it's both doable and sustainable when you plan, prep, and commit. And that makes me confident that if I can do it, then you can too.

Let's dive in, shall we?

Plan

I rolled into 2019 with my marketing strategy and plan dialed. (Goals Audience Content...

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Don't call it a comeback—email newsletters are popular again for 3 compelling reasons

newsletters Apr 16, 2019

 

Bonus points if you listen to LL Cool J while you read this post.

You may have noticed that email newsletters are getting a lot of attention. The New York Times recently published The New Social Network That Isn't New At All. And then there was Business News Daily's People Trust Newsletters More Than the Actual News, Craig Mod's Oh God, It's Raining Newsletters, and Impact's Why Email Marketing Newsletters Are Making a Comeback.

But as LL says, "don't call it a comeback."

Newsletters have been around since shoulder pads, asymmetrical spiral perms, and Vans. And unsurprisingly, during the decade of excess and years to follow, we blasted our neon gradient and comic sans-laden newsletters to anyone and everyone.

I still wear Vans...

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3 smart ways Realtors can minimize luck and maximize results

decisiveness focus systems Mar 30, 2019

Have you ever built a house of cards?

Unlike the houses you help your clients buy or sell, a house of cards is built without a purpose, plan, or practice—it’s all about luck. You add one precarious card at a time until your house collapses.

Building your real estate business is similar to building and owning a house. (Handy, right?) A solid foundation is essential, systems are required to help it run smoothly, and consistent work is necessary to maintain and upgrade it.

But it's also possible to build your business like a house of cards. And essentially, that means you succeed by accident and not by design.

Succeeding by accident doesn't mean we're lazy or stupid—it says we're human. We prioritize busyness over good...

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Learn how email marketing can lessen your anxiety, increase your confidence, and make your business sustainable no matter what’s happening with the real estate market.