I'm sure you'll agree with me when I say marketing is a goal-oriented activity. When your marketing aligns with your business goals, you do three things that deliver better results—focus, budget, and measure.
The problem is that most Realtors are short on time, money, marketing know-how, or a combination of the three. And if you're like my clients and students, you skip planning and start executing because you feel pressured to do something right now.
Planning doesn't add more to your plate. It seems counter-intuitive, but it helps you avoid distraction, save money, and figure out what works. It's all about quality over quantity and doing less, better.
In this post, we're continuing our series on email newsletter planning. Last...
There are a kajillion ways to improve your email newsletter. You can build a healthy contact list, create fantastic content, and attend to all of the technical and design details that will transform you from e-blaster to email marketing master.
However, when you want your newsletter to provide better results, there's only one place to start: your business goals.
What do you want to accomplish this year? For example, most of my Realtor clients and students want to increase their sales by a specific dollar amount or percentage.
So now, let's chat about how your newsletter can help you get from where you are now to where you want to be.
Using the example above, most of my Realtor peeps use newsletters to stay top of mind with their sphere...
I have a confession to make. Maybe you noticed. Perhaps not. But after a strong first quarter of weekly blog posts and email newsletters, I lost my momentum and fell off the marketing wagon.
Life happened. I got busy, moved to a new apartment, and failed to do the three simple things that made my previous marketing efforts a success.
Failure is a gift. I understand how hard it is to market yourself consistently. And that makes me a compassionate teacher. But I also know from experience that it's both doable and sustainable when you plan, prep, and commit. And that makes me confident that if I can do it, then you can too.
Let's dive in, shall we?
I rolled into 2019 with my marketing strategy and plan dialed. (Goals Audience Content...
Bonus points if you listen to LL Cool J while you read this post.
You may have noticed that email newsletters are getting a lot of attention. The New York Times recently published The New Social Network That Isn't New At All. And then there was Business News Daily's People Trust Newsletters More Than the Actual News, Craig Mod's Oh God, It's Raining Newsletters, and Impact's Why Email Marketing Newsletters Are Making a Comeback.
But as LL says, "don't call it a comeback."
Newsletters have been around since shoulder pads, asymmetrical spiral perms, and Vans. And unsurprisingly, during the decade of excess and years to follow, we blasted our neon gradient and comic sans-laden newsletters to anyone and everyone.
I still wear Vans...
Have you ever built a house of cards?
Unlike the houses you help your clients buy or sell, a house of cards is built without a purpose, plan, or practice—it’s all about luck. You add one precarious card at a time until your house collapses.
Building your real estate business is similar to building and owning a house. (Handy, right?) A solid foundation is essential, systems are required to help it run smoothly, and consistent work is necessary to maintain and upgrade it.
But it's also possible to build your business like a house of cards. And essentially, that means you succeed by accident and not by design.
Succeeding by accident doesn't mean we're lazy or stupid—it says we're human. We prioritize busyness over good...
Avoiding discomfort used to be my go-to move in life and business. It was an unconscious decision, and it made everything harder than it had to be.
I was super busy learning, surfing, scrolling, liking, lurking, analyzing, and doing a wide assortment of business-y things. But I never got the results I wanted—until I moved out of my comfort zone.
A friend asked me to speak at a digital marketing conference. Anxiety pumped through my body, and I found myself gasping out some words in response. I don’t remember what I said BECAUSE MY BRAIN AND BODY WERE ON FIRE.
The thought of public speaking, or even asking a question in a group setting, restricted my breathing and made my heart race. My face would flush, and I spoke in...
Is your open rate at or below industry average? According to Mailchimp, the average open rate in the real estate industry sits at 19.67%.
If you’re like most Realtors, you’re satisfied with industry standard and take that as a sign you’re keeping up with your peers. But the problem with that is you want to close more transactions than the average real estate agent. In fact, you likely want sales that are well above average.
But here’s the thing: average marketing does not achieve above-average results.
Above-average marketing doesn’t mean doing more things—it means doing things better. And today, I’m going to break down some simple ways to improve your open rate and achieve better results.
“An' I don't give a damn 'bout my bad reputation. Oh no, not me.” — Joan Jett
Joan Jett may not care about her reputation, but you probably care about yours.
But if you’re like most Realtors, you probably have some unintentional but dirty habits when it comes to your email marketing. And these habits can negatively impact your sender reputation. Here’s why you should care:
Your sender reputation is a lot like your credit score. If you have a poor sender reputation, it means Internet service providers (ISPs) may skip your subscribers’ inboxes and deliver your email campaigns to their spam folders, or reject your campaigns outright.
Numerous factors determine your sender reputation, including...
How many audiences do you have in your Mailchimp account? If you have multiple audiences—and it's likely you do—it may surprise you to know there's a better way to organize your contacts.
And when I say better, I mean it may help you save money, save face, and save time.
In this post, we'll explore the benefits of using a master audience and three ways to organize it that will improve your email marketing.
Let's dive in, shall we?
If you’re a fan of saving money, avoiding frustration, and keeping things simple, a Mailchimp master audience is the way to go.
Most agents have multiple audiences in their Mailchimp accounts—as few as...
Is your Mailchimp account set up for success? If you’re like most of my clients and students, you’ve activated your account, imported your contacts, and sent campaigns.
But it’s also likely you’re paying too much, losing subscribers faster than you add them, getting low engagement, and not getting the results you want.
It's all fixable, my friend.
The best way to improve your email marketing is to start with an audit of account settings, list health, and list details. This information presents opportunities to improve your email marketing but keep your investment as low as possible.
Let’s dive in, shall we?
I love overpaying—said no one ever. And you’re no different, right?
Learn how email marketing can lessen your anxiety, increase your confidence, and make your business sustainable no matter what’s happening with the real estate market.