Do you want more qualified leads? If you're like most Realtors, the answer is yes. Also duh. But the problem with lead generation in the real estate industry is that you've probably been trained to pay for leads instead of taught to generate them yourself.
But paying for leads doesn't always work out well—or so I've read on industry forums. There are lengthy threads about the cost and quality of using third parties for lead generation.
If you're ready to cut your dependence on third-party leads, there are two key things you need to generate them yourself: landing pages and traffic. And in this post, we'll take a look at both.
Let's dive in, shall we?
Oh yeah, this is simple—if you understand what a...
If you’re like most Realtors, you know how to turn on the charm, add value to conversations, and collect contact information from attendees at your open houses.
The hard part is making sense of illegible handwriting, entering or importing the information into your CRM or email service provider, and following up—unless you charm (or pay) someone else to do it for you.
But it doesn't have to be like that.
With the help of Mailchimp Subscribe, you can turn your tablet (iOS or Android) into a beautiful, branded sign-up form. Open house attendees tap in their contact info, and it's pushed to your Mailchimp account. You can follow up immediately with a welcome email or series.
If you have WiFi at your event, your information will...
If you're like most Realtors, you're good at working in the present moment. However, the problem with that is, most of the people you connect with aren't ready to buy or sell a house right now—they want to do it in the future.
And that requires client relationship management (CRM).
You're quick on the draw with phone and email, but client relationship management is all about data entry, that thing you loathe to do. But time at your keyboard isn't the only drawback—most CRM systems cost serious coin and cause serious frustration.
Is the future worth all that?
The answer is an emphatic YES! Knowing where your next dollar is coming from makes everything more enjoyable. Less stress and more freedom? Yes, please.
If you've met...
Is technology your barrier to real estate success?
If you’re like my clients and students, you have a whole host of goals that technology could help you reach—if the overwhelm of technology didn’t make you break out in the sweats.
You're one smart cookie, so don't beat yourself up for a little technophobia. In my opinion, your anxiety is related to the nature of your job.
You don't have time for deep dives into learning and executing complex software and platforms. You're too busy fielding calls, dealing with crises, and shuffling your calendar to accommodate the constant swirl of change that is Real Estate Life™.
Mailchimp is a great way to get over the technology hump and grow your business...
I think you’ll agree with me when I say breakups suuuuuck.
In email marketing, an unsubscribe is the digital equivalent of a breakup. And it stings when someone—especially someone you know, like, and trust—says they don’t want to hear from you anymore.
If you take it personally and feel like you’ve been stabbed in the heart when someone opts out of receiving your emails, you’re not alone.
Online entrepreneur Stu McLaren recalls the heartbreak of his first unsubscribe, and his surprise when his buddy dropped this nugget of wisdom: “Dude, an unsubscribe is a really good thing.”
“Look, if you’ve got an unsubscribe, think of it as like a cleansing process,” his friend...
"Did you hear the breaking news?" he asked.
This is how my continuing education class started. With a conversation about consent. A group of Realtors catching up on the latest about Cosby, Kavanaugh, and the #MeToo movement.
How appropriate for an email marketing class that begins with an overview of the CAN-SPAM Act. But in email marketing, it's legal to market to people without permission. You're simply required to unsubscribe them when they ask. (Well, there’s a little more to it, but that is the gist.)
But I believe it's time for us to do better. Because giving consent and having our requests respected is important—in sex, in life, and in marketing.
Let's dive in, shall we?
There are three forms of consent in...
Can you think of something real estate marketing has in common with pornography?
Oh, I can!
CAN-SPAM is an acronym for Controlling the Assault of Non-Solicited Pornography And Marketing. And in January 2004, the CAN-SPAM Act became law.
See? You’ve been living on the edge, and you didn’t even know it.
The CAN-SPAM Act set standards for commercial email and messages. It was created to give your email recipients the right to ask you to stop emailing them.
According to the Federal Trade Commission: “Each separate email in violation of the CAN-SPAM Act is subject to penalties of up to $41,484.”
Harsh. And exactly why CAN-SPAM compliance is your new BFF.
Last fall, I participated in a digital marketing workshop for small business owners and nonprofits.
Here’s how it worked: attendees were able to sign up for one-hour consultations with experts in a variety of disciplines. I was prepared to field questions and facilitate discussions about email, automation, and content. But I wasn’t prepared for what they really wanted to talk about:
Six of the seven attendees I met with spoke at length about what kept them up at night.
Learn how email marketing can lessen your anxiety, increase your confidence, and make your business sustainable no matter what’s happening with the real estate market.