The human advantage of email marketing for real estate agents

being human Sep 01, 2018

Last fall, I participated in a digital marketing workshop for small business owners and nonprofits.

Here’s how it worked: attendees were able to sign up for one-hour consultations with experts in a variety of disciplines. I was prepared to field questions and facilitate discussions about email, automation, and content. But I wasn’t prepared for what they really wanted to talk about:

Their feelings.

Six of the seven attendees I met with spoke at length about what kept them up at night. 

They felt:

  • Overwhelmed with things to do
  • Unsure about what works and where to focus their spending
  • Frustrated with how rapidly things change
  • Anxious because they can’t keep up with their peers
  • Stressed because they didn't know how...
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