How to market your business effectively in 3 simple steps—even when life happens

I have a confession to make. Maybe you noticed. Perhaps not. But after a strong first quarter of weekly blog posts and email newsletters, I lost my momentum and fell off the marketing wagon.

Life happened. I got busy, moved to a new apartment, and failed to do the three simple things that made my previous marketing efforts a success.

Failure is a gift. I understand how hard it is to market yourself consistently. And that makes me a compassionate teacher. But I also know from experience that it's both doable and sustainable when you plan, prep, and commit. And that makes me confident that if I can do it, then you can too.

Let's dive in, shall we?

Plan

I rolled into 2019 with my marketing strategy and plan dialed. (Goals Audience Content...

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The human advantage of email marketing for real estate agents

being human feelings Sep 01, 2018

Last fall, I participated in a digital marketing workshop for small business owners and nonprofits.

Here’s how it worked: attendees were able to sign up for one-hour consultations with experts in a variety of disciplines. I was prepared to field questions and facilitate discussions about email, automation, and content. But I wasn’t prepared for what they really wanted to talk about:

Their feelings.

Six of the seven attendees I met with spoke at length about what kept them up at night. 

They felt:

  • Overwhelmed with things to do
  • Unsure about what works and where to focus their spending
  • Frustrated with how rapidly things change
  • Anxious because they can’t keep up with their peers
  • Stressed because they didn't know how...
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TAKE CONTROL OF YOUR MARKETING!

Learn how email marketing can lessen your anxiety, increase your confidence, and make your business sustainable no matter what’s happening with the real estate market.