I have a confession to make. Maybe you noticed. Perhaps not. But after a strong first quarter of weekly blog posts and email newsletters, I lost my momentum and fell off the marketing wagon.
Life happened. I got busy, moved to a new apartment, and failed to do the three simple things that made my previous marketing efforts a success.
Failure is a gift. I understand how hard it is to market yourself consistently. And that makes me a compassionate teacher. But I also know from experience that it's both doable and sustainable when you plan, prep, and commit. And that makes me confident that if I can do it, then you can too.
Let's dive in, shall we?
I rolled into 2019 with my marketing strategy and plan dialed. (Goals Audience Content...
Avoiding discomfort used to be my go-to move in life and business. It was an unconscious decision, and it made everything harder than it had to be.
I was super busy learning, surfing, scrolling, liking, lurking, analyzing, and doing a wide assortment of business-y things. But I never got the results I wanted—until I moved out of my comfort zone.
A friend asked me to speak at a digital marketing conference. Anxiety pumped through my body, and I found myself gasping out some words in response. I don’t remember what I said BECAUSE MY BRAIN AND BODY WERE ON FIRE.
The thought of public speaking, or even asking a question in a group setting, restricted my breathing and made my heart race. My face would flush, and I spoke in...
Learn how email marketing can lessen your anxiety, increase your confidence, and make your business sustainable no matter what’s happening with the real estate market.