How to get better marketing results with less content

content repurposing Jul 17, 2019

Are you a fan of cooking multiple meals from a single ingredient? For example, you buy a rotisserie chicken from New Seasons Market and serve it with asparagus on night one. Then you use the leftover chicken to make chicken enchiladas with salsa verde, asparagus and chicken salad with ginger dressing, and chicken and peach flatbread during the week.

This type of meal planning offers some compelling benefits. You save time and money while decreasing stress and waste. And, of course, you enjoy the delicious meals you planned and prepared. So satisfying!

You can also apply this concept to your marketing by repurposing a single piece of content in multiple ways. For example, you can repurpose the blog post you created about Portland's ten...

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How to improve your newsletter content in 5 simple steps

content newsletters Jul 10, 2019

How often do you sit down to whip out your newsletter and then get frustrated because what's in your mind isn't translating on your screen?

Maybe you don't know what to write about, can't locate your brand assets or photos, have trouble finding the right words, the formatting is giving you fits, or you can't believe it takes so much time to write a few measly paragraphs. As a result, you may feel stuck, stupid, flustered, or a combo of all three—and if you do, please know you're not alone.

Here's the truth: creating good content is hard—even for professionals who do it for a living. But you can make creating content easier by taking the right steps: defining your goals, narrowing your audience, setting yourself up for...

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