3 things you need to know about emoji and email marketing

email marketing emoji Aug 15, 2019

One of my favorite memories of my mom is when she sang Enya's "Orinoco Flow" at the top of her lungs. Instead of "sail away," she always belted out "save the whales." She had no idea she was doing it wrong. And I never told her because it never stopped being funny.

These days, our communication fails extend from real life to the Internet, and they're as laughable as they are cringeworthy.  Check out #momtexts on Twitter and @autocorrectfails on Instagram for a taste.

Sometimes, our communication fails arise from a simple misunderstanding (like my mom). And other times, these fails are due to our unfamiliarity with things like technology or slang (like @autocorrectfails and #momtexts).

But the most common reason...

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