How to market your business effectively in 3 simple steps—even when life happens

I have a confession to make. Maybe you noticed. Perhaps not. But after a strong first quarter of weekly blog posts and email newsletters, I lost my momentum and fell off the marketing wagon.

Life happened. I got busy, moved to a new apartment, and failed to do the three simple things that made my previous marketing efforts a success.

Failure is a gift. I understand how hard it is to market yourself consistently. And that makes me a compassionate teacher. But I also know from experience that it's both doable and sustainable when you plan, prep, and commit. And that makes me confident that if I can do it, then you can too.

Let's dive in, shall we?

Plan

I rolled into 2019 with my marketing strategy and plan dialed. (Goals Audience Content...

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Marketing is hard—until you embrace one thing.

Avoiding discomfort used to be my go-to move in life and business. It was an unconscious decision, and it made everything harder than it had to be.

I was super busy learning, surfing, scrolling, liking, lurking, analyzing, and doing a wide assortment of business-y things. But I never got the results I wanted—until I moved out of my comfort zone.

A friend asked me to speak at a digital marketing conference. Anxiety pumped through my body, and I found myself gasping out some words in response. I don’t remember what I said BECAUSE MY BRAIN AND BODY WERE ON FIRE.

The thought of public speaking, or even asking a question in a group setting, restricted my breathing and made my heart race. My face would flush, and I spoke in...

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The human advantage of email marketing for real estate agents

being human feelings Sep 01, 2018

Last fall, I participated in a digital marketing workshop for small business owners and nonprofits.

Here’s how it worked: attendees were able to sign up for one-hour consultations with experts in a variety of disciplines. I was prepared to field questions and facilitate discussions about email, automation, and content. But I wasn’t prepared for what they really wanted to talk about:

Their feelings.

Six of the seven attendees I met with spoke at length about what kept them up at night. 

They felt:

  • Overwhelmed with things to do
  • Unsure about what works and where to focus their spending
  • Frustrated with how rapidly things change
  • Anxious because they can’t keep up with their peers
  • Stressed because they didn't know how...
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Close

TAKE CONTROL OF YOUR MARKETING!

Learn how email marketing can lessen your anxiety, increase your confidence, and make your business sustainable no matter what’s happening with the real estate market.