Why focusing on trust now is essential to your future success

privacy respect trust Jan 14, 2020

[This post is the first in a 12-part series on building trust, privacy legislation, and consumer expectations.]

Have you noticed the "do not sell my data" button popping up on websites you visit or received an influx of privacy policy updates in your inbox?

Here's why! On January 1, the California Consumer Privacy Act (CCPA) went into effect, and businesses are scrambling to implement compliance updates, including "do not sell my data" buttons and updated privacy policies.

The National Law Review breaks it down: "The CCPA applies to any for-profit business that handles "personal information" of California residents or business-to-consumer contacts, or has California-based employees," and that meet any one of three thresholds:

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