How to organize your Mailchimp Audience and improve your email marketing

How many audiences do you have in your Mailchimp account? If you have multiple audiences—and it's likely you do—it may surprise you to know there's a better way to organize your contacts.

And when I say better, I mean it may help you save money, save face, and save time. 

In this post, we'll explore the benefits of using a master audience and three ways to organize it that will improve your email marketing.

Let's dive in, shall we?

Why one Mailchimp audience is better than multiples

If you’re a fan of saving money, avoiding frustration, and keeping things simple, a Mailchimp master audience is the way to go.

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Most agents have multiple audiences in their Mailchimp accounts—as few as...

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